Hedera Foundation Partners with The Binary Holdings to Onboard 169 Million+ Users

Thursday, June 19, 2025 | Press News

Strategic Collaboration Targets Southeast Asian Telecom Apps
Hedera Foundation has entered a strategic partnership with The Binary Holdings (TBH), a leading Web3 distribution infrastructure, to integrate Hedera-based decentralized applications into major telecommunications platforms across Indonesia and the Philippines einpresswire.com. By embedding Hedera dApps—such as MetaverseME’s ME! Avatar App and SMACKM’s Smack Mosquito game—directly into OneWave, a decentralized app store within native carrier apps, the alliance aims to unlock access to more than 169 million mobile subscribers.

Seamless Integration via OneWave
Under this agreement, participating telcos will install OneWave as an in-app marketplace, enabling users to launch Hedera-powered casual games without leaving their carrier’s ecosystem. Every user action—playing, collecting, or trading—will be recorded on Hedera’s high-speed Hashgraph network, ensuring fast, secure and fair transactions einpresswire.com.

$BNRY Token Incentives Drive Engagement
To reward activity, TBH will issue its native $BNRY token as a loyalty reward. Users earn $BNRY for in-game achievements and marketplace interactions, which they can redeem for digital items or airtime top-ups within the telecom apps. According to Hedera VP Sabrina Tachdjian,

“This collaboration is a significant step toward the future of decentralized applications across diverse industries. By integrating our networks, we are paving the way for unprecedented growth and opportunities for projects, developers and users alike.” einpresswire.com

First-of-Its-Kind Blockchain Bridge
Analysts note that this is among the industry’s first large-scale bridges between a Layer 1 blockchain and telco app marketplaces. By leveraging TBH’s existing relationships with carriers, Hedera gains immediate distribution, bypassing the lengthy onboarding usually required for decentralized apps.

Implications for Hedera Ecosystem Growth
With this deployment, Hedera projects can expect a surge in daily active users and transaction volume. The incentive model is designed to bootstrap liquidity and drive network effects, positioning Hedera as a serious contender for mainstream mobile adoption.

The Road Ahead
Rolling out in phases, the initial launch will cover the Philippines and Indonesia, with expansion plans into Vietnam, Thailand and other Southeast Asian markets later in 2025. Both organizations have committed to regular performance reviews and feature updates based on user feedback and usage metrics.

About Hedera Foundation
Hedera Foundation governs the Hedera public network, a proof-of-stake distributed ledger powered by Hashgraph consensus. Known for its enterprise-grade security, low fees and predictable performance, Hedera supports a growing ecosystem of DeFi, NFT, gaming and enterprise applications hedera.foundation.

About The Binary Holdings
The Binary Holdings (TBH) specializes in Web3 infrastructure for telecom and financial services in emerging markets. With its $BNRY token and OneWave distribution platform, TBH currently serves over 169 million users, providing scalable, cost-effective blockchain solutions tailored to mass-market mobile audiences cryptodaily.co.uk.

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